Nunneley says of this ad for the Met police, “It was a great opportunity to make a stand-out film that conveyed an important message directly to the people who needed to know. Our aim was to subvert the idea of image and coolness which is such an integral part of youth culture.”

“The strength of the ad comes from its ability to quickly draw the viewer in to the drama of the situation, which has an immediate and intriguing weirdness. As we reveal more of the whole picture, the viewer is prompted to question their initial assumptions, to ask themselves how the situation relates to their own lives...”